Pinterest is a fairly new platform, that people have not explored nearly enough. There are so many opportunities for you to implement your inbound marketing strategies, and your business to grow on this quirky site. Here are just a few reasons you could benefit from becoming a Pinterest maniac!
The “Everything” Platform
Pinterest is not just a place for pretty pictures and wedding ideas. It is the perfect platform for almost everything! You can share videos, articles, photos, and even songs. When clicking on a pin, the average user can be transported anywhere on your website if you include the correct links. All you have to do is include them in the description. There are millions of people that might be searching for what you can provide, so be sure to include your hashtags to connect with them!
Heavy Traffic
There are now more than 30 billion pins on Pinterest, half of which have been added in the last six months, according to the company. They now drive more internet traffic to publishers than Twitter! Recently, the site brought out its first paid ads, which included campaigns for Kraft, Target, and many other big brands. Who knows what it could do for your small business?
It is the perfect marketing machine. Their users (mostly young women in their prime buying years) are the golden demographic for advertisers. According to Shopify, users referred by Pinterest are 10 percent more likely to make purchases on e-commerce sites than users of any other social network.
It’s Personal
Pinterest feels less like a social network, and more like an interactive catalog. Each user has their own account with boards to categorize their each and every whim. When people re-pin, they are sharing their interests with their friends, who can then make their own great collage of ideas and inspiration. Users can browse and buy your products, and share the ones they like with their friends! People pin products they’d love to own, recipes they want to cook, and projects they want to tackle.
There are many reasons why your small business shouldn’t ignore Pinterest. You want your business to be where your audience is and providing an interactive, nontraditional look into your products and services.
For tips on how to use this exciting social media platform, take a look at this past blog:
Try This: Pinterest