In honor of Friday the 13th, the Suite 4 team scoured the internet for some off-beat marketing decisions. Here are some of our favorite mishaps, confusing choices and surprising inspirations. Enjoy the weird marketing with us! Audrey’s “Freaky Favorite” Tweet Don’t make this mistake! DiGiorno gives us a perfect example of a Twitter hashtag fail. …
Freaky Friday Faves: Wacky, Wild and Weird Marketing Read More »
You may be thinking Small Business Saturday is just for retailers. Think again. As a business owner, you can use the very same methods retailers use to get a boost on Small Business Saturday (and all year long!). A common woe I hear from business owners that are not in the retail industry is that December …
Every marketing decision your small business makes should fulfill your big picture goal. However, that ultimate goal of converting more leads or increasing in-store foot traffic can’t be fulfilled without attention to the smaller details like idea presentation. This week’s Friday Favorites is all about looking at the small and large aspects of a successful …
Social media isn’t just for getting in touch with old high school friends. It’s how information, from news to sales to cat videos, is spread. Small businesses can use social media to attract potential leads to their websites while continuing to delight current and past customers. However, because we all use social networks as part …
7 Reasons Why Your Social Media Isn't Working – and How to Fix It Read More »
Social Media Analytics Part 2 – Twitter Analytics Basics Read More »
It’s all too easy to get stuck in a rut. We stick to what we know, what we’re used to and what’s worked in the past. Unfortunately, this can mean we’re not paying attention to cues around us. When we look up from our phones, notice trends and look for inspiration, we can better serve …
You may have noticed that over the last couple months there have been some changes with Suite 4. One of which is our logo. Last month, I had the opportunity and challenge of redesigning Suite 4’s logo. If you saw my post on How to Design an Effective Logo for Your Business, you’d know that …
It’s not possible to have a successful marketing campaign with an outdated, ineffective website. Visitors are less likely to convert into leads if they find the layout confusing. A messy website leads to higher bounce rates, showing the visitors who leave the website after spending only seconds on it. That visitor may have been the …
Case Study: Peninsula Siding Company website redesign Read More »
This week, we want to highlight using social media for good. It’s more than just connecting with friends. You can use social media to spread the word of amazing projects and raise awareness of causes that matter to you and your small business. Rachel’s Favorite Video At Suite 4, we are always looking for ways …
When 2015 started, if you’re like most people, you set goals for yourself and your business. Revenue goals, sales goals, growth goals, etc. Well, guess what? The sprint to the 2015 finish line is right around the corner (I know. I can’t believe it either.)! Do you know where you stand compared to your goals …
