If money grew on trees and you had unlimited time on your hands, you might not care if your marketing were working or not, right? (possibly)
But it doesn’t grow on trees and time keeps on slipping, slipping, slipping into the future (did I just date myself?), so you have to watch where you spend your time and your money.
I get it. I’m in the same boat. Also, I do a lot of coaching and consulting with other business owners on their marketing and the number one thing on their minds is, “how do I know if my social media is working?”
In fact, our founder, Rachel Karl, was just sitting with a winery owner yesterday and she was asked this same question.
Here is what Rachel has to say on this topic: