How to Use Social Advertising to Effectively Promote Your Business

Social media is a great outlet to promote your business and it is becoming more and more of a necessity for companies to market through these different social media platforms. There are three things that you can implement very easily: Facebook advertisements, geo-targeted Twitter advertisements, and some awesome content.

Facebook advertisements allow you to better market to the right people, but of course for a price. You can target your Facebook advertisement campaign by location, age, gender, sex, orientation, relationship status, education, work, etc. You can also reach people by identifying different likes and interests of the people who you want to see your campaign. Of course the more people who you want to see your campaign and the more specific it gets, obviously the more expensive it can be. However, it is something that every business big and small should be considering. To learn more about how Suite 4 Social can help you with Facebook advertising campaigns click here.

Twitter ads are a fairly recent thing, but they are growing in use quickly. They are geo-targeted, which means that locally- based businesses can reach out to Twitter followers right in their own backyard.

How it Works: Twitter ads target people in a similar way to Facebook, but you can also specify which device you would like to reach people on and also by keywords in people’s tweets. As with Facebook, Twitter advertising can help tremendously to promote your business. We don’t want to give away all the tips and pointers on Twitter advertising on here, so if you’d like to see how we can help your business click here.

Lastly, make sure that everything you post on social media is “awesome.” If you don’t have anything good to say, then don’t say it at all! Make sure that you are putting out campaigns that truly inform people about your business, or that truly capture their attention. The last thing people want is to be flooded with advertisements that are useless to them. If you want awesome customers then you have to put forth awesome content.