The key to a successful business is to know where you are going and how you are going to get there. At Suite 4, we realize that many of you reading this have the goal of reaching more customers in 2014, but do you know how you’re supposed to do that?
The answer we get is often “not really”. It may seem a little muddled to you. Let’s kick off the New Year with a clear direction and with lots of energy!
First, set an actual goal of how many customers you would like to serve this upcoming year. You’re more likely to be motivated if you have a goal in mind when doing business this year.
Make sure to set two different goals, a “doable” goal and also a stretch goal for yourself. By “doable” we mean something that you are likely to reach with a little extra effort put into your marketing. A stretch goal is something that may seem impossible, but not too impossible. It is something that can really drive us to exceed our own goals and expectations. It will help motivate you to put in a little more time and give a lot more effort in your marketing tactics and events.
“A good goal is like a strenuous exercise – it makes you stretch.”
– Mary Kay Ash, Founder of Mary Kay Cosmetics
For the upcoming year think about a stretch goal in terms of customer growth for your company that you would like to reach and keep it in mind every day. Social media platforms can be an amazing way to promote your message to potential customers, but it can also be dangerous. To start off the New Year right why not get Suite 4 Social to help you with your goals and also with your different social media campaigns? Unlike those resolutions that stick for a month and suddenly disappear Suite 4 Social is here to stay!