Pokemon Go is sweeping the nation (and pretty soon the world) with over 21 million US users in about a week. But how can this wildly popular mobile game be leveraged to help your business? If you’ve played or heard much about the game you know there are PokeStops generated near popular landmarks in a city. Users flock to these locations to get free items for the game. The good news for local businesses is that you can now request for your business to become a PokeStop. Simply having your business listed as PokeStop will draw users to your location to get their free items, but there is more you can do to attract even more traffic and this is through items called Lure Modules.
Once your business is added to the game, you can purchase Lure Modules, an in-game item, to make your PokeStop more enticing for players. These Lure Modules attract more Pokemon to your location which then attracts more users. The lures cost about $1/hour but you should easily make that back with the increase in business. You can also strategically time when you use a Lure Module to increase business during an otherwise slow time of the day.
Which Businesses Should Use This?
We see this strategy being most effective for businesses that target short-term customers and businesses that thrive on foot traffic such as coffee shops, casual dining restaurants, boutique retail stores, and bars. That is not to say it wouldn’t help businesses in other industries, but these will definitely benefit the most.
If this is way over your head or perhaps you simply don’t have the time to get it set up, just give us a call and we’ll be happy to help you set it up, free of charge.
For more information on how Pokemon Go can be used for your business, read this article from Forbes: http://www.forbes.com/
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