Companies Fight For A Customer

T-Mobile and AT&T Go to the Mat Over One Customer on Twitter Last Month

Last month, an AT&T customer, Jay Rooney, posted a question asking his Twitter followers if he should switch over to T-Mobile after hearing about its international data plan reports (app apparently T-Mobile gives away free 2G data internationally.)

 

What happened next was an all out boxing match between AT&T and T-Mobile

This is how it all started:

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T-Mobile replied right away:

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Here’s how AT&T responded:

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T-Mobile’s Upper Cut:

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Finally, T-Mobile CEO, John Legere, jumps into the ring to deliver the KO:

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The outcome? Rooney decided to transfer over to T-Mobile:

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Our takeaway at Suite 4 Social:

This is the perfect example of how more and more customers are taking to social media channels to resolve their issues with companies. Great on AT&T for responding so quickly. Bad on AT&T for taking a stab at their competitor rather than addressing the customer’s real issue.

HOW CAN YOU USE SOCIAL MEDIA TO IMPROVE YOUR CUSTOMER SERVICE AREA? COMMENT BELOW:

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