Equal parts search engine and social media site, Pinterest is the Internet’s reigning idea generator.
- Be Visual. Pinterest is a visual platform, so make your images pop!
- Whether you’re pinning pictures, infographics or videos, it’s important they’re all interesting to look at. You want to entice the casual user to stop scrolling and click on your post.
- Rich pins are a great way to provide background information for an image. If you’re sharing a delicious meal, give your followers the recipe so they can recreate it!
Youngberg Hill boasts their amazing views with stunning images that grab the viewer’s attention.
- Be Inspirational and Get Inspired!
- Most pinners are looking for great ideas, whether it’s a kitchen remodel, their dream getaway or a quick DIY project. Show them how your product or brand can turn those ideas into reality!
- Don’t be afraid to share inspiration from other boards in your industry. It builds up your own page and shows an investment in providing the best information for your followers.
Fun quirky projects were made to be shared on Pinterest!
- Be Searchable. Pinterest may not be Google, but it’s still a very effective search engine, making potential new customers always within reach.
- Keywords are crucial in being found, so pay attention to common industry terms. A very easy way to incorporate keywords is through captions and making sure image names are specific (rather than keeping the default camera numbers).
- Labeling your different boards can also help in directing traffic to your page and captivating your audience.
- Be Organized.
- Maintaining multiple boards is an amazing way to provide your followers with all the information they need. You can highlight special projects using your products in one, offer specific business information in another, and dream up grandiose ideas in a third. Have fun with your boards and your followers will too!
- Make sure the boards you want to showcase are the first thing followers see when they click on your organization’s page. If you have seasonal boards, feel free to swap them around depending on what time of year it is.
A Common Thread uses different boards for different seasons and projects
- Be Engaged. Engagement is always the most important part of social media. It’s a great opportunity to show the human side of your organization.
- Follow and re-pin from popular blogs within your industry and area. This creates organic conversations in your target community and can help expand your audience.
- Group boards are a great way to collaborate with clients and others in your industry, building unique relationships with them.
- Pay attention to other boards with mutual followers. Keeping your eye on them is an interesting way to observe what type of posts are motivating the most activity.
Pinterest is one of the best ways to drive traffic to your blog, website and storefront. You can help this natural relationship by including “Pin It” buttons on your website’s images, encouraging clients to create their own pins through Twitter, and providing Pinterest deals. Don’t forget to re-pin their images, though!
Now it’s your turn! Let us know how you inspire your Pinterest followers through projects and products in the comments below!