Case Study – Milan Stoneworks Newsletter Upgrade
We redesigned the monthly newsletter for our client, Milan Stoneworks, and the results were spectacular! Jennifer, the co-owner of Milan, was ecstatic about the new design and noticed that they’ve received excellent results because of it. Check out the stats below.
Old – April 2015
New – August 2015
Industry (Construction) average:
So now you may be wondering, “what’s different?” If you’re looking to give your newsletter an upgrade, follow these simple tips:
Attract with a strong header – People tend to be more attracted to visuals. By having a graphic or image at the top of your newsletter, you immediately engage the reader. This graphic should include your logo so your reader quickly identifies what they’re reading but having something more than the logo will hold the viewer’s attention a little longer and encourage them to continue reading.
Avoid a lot of text – It’s easier to process information through an image so communicate as much as you can without text. If you can use bullet points instead of a paragraph, do it. Newsletters should be informative and quickly digestible.
Engage with teasers – Including teasers for your most recent blog posts will engage your readers and encourage them to click through to your site to read the rest of the blog. Provide an image to accompany the blog teaser, as well as links to the blog.
Add color – Publications are always more visually pleasing and engaging with color. A white background often kills people’s interest without them knowing why. A colored background helps to visually contain the information you’re presenting and can create a certain mood for the viewer. If you’re unsure about colors to use, start with your company’s designated colors.