Author name: Suite 4

Here at Suite 4, we partnered with Hubspot to create a simple 3-step formula on how to blog. Anyone can follow this to create great content. TIP: Print it off and post it on your wall to help defeat writer’s block every time… Step 1) YOUR INTRODUCTION: Creating a”how-to” post is probably the easiest way […]

Outside of “How often should we be blogging?” the second most frequently asked content marketing question I get asked is, “What should we blog about?” The secret sauce to any successful Inbound Marketing strategy is two-fold: 1) create great content that people like to read, and 2) create content that works as marketing (read: gets

Over half of internet usage is coming from mobile devices now. This means more people than ever are turning to their phones and tablets for information, tips, entertainment and services. So how can you turn your carefully crafted website into a mobile-friendly site? K.I.S.S. One of the best pieces of advice my grandmother ever gave

A month ago, I attended Leadercast 2014. Frankly, I wasn’t expecting much. I was blown away. It’s not just that I learned a lot that day. I also left with a bigger vision of what’s possible not just in our company, but also for Suite 4, our clients’ companies — and in the world in

In case you haven’t heard, an international sporting event is currently taking place in Brazil. But of course, you already know this because the FIFA World Cup is inescapable on the Internet. Even the normally soccer-apathetic United States can’t get enough of it! Trending Worldwide  As of this writing, 5 of the top 10 trending

INTRODUCTION: This is from a presentation that Rachel Karl did for a business group called “The State of Social Media in 2014 and What Your Company Can Do About it Today.” In this presentation Rachel highlights Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google Plus. She also discusses how “Social Media isn’t a fad, it’s a

Equal parts search engine and social media site, Pinterest is the Internet’s reigning idea generator. Be Visual. Pinterest is a visual platform, so make your images pop! Whether you’re pinning pictures, infographics or videos, it’s important they’re all interesting to look at. You want to entice the casual user to stop scrolling and click on your

For such short posts, Twitter can have a huge impact on the relationship between you and your customers! Here are a few quick tips to benefit from those 140 characters.   Personalize your profile: Your Twitter profile is an extension of your brand so make sure it represents you well! Your cover photo and Twitter

As lead copywriter, Devon manages and creates content for clients, as well as managing internal Suite 4 social media accounts. She brings a lifelong affinity for writing to every assignment along with finely honed organizational skills. With a diverse group of clients, Devon enjoys carefully researching each one to write the best content possible. Never

Unlimited hours. No breaks. The most important job is also the world’s toughest job. We think this brilliant campaign from American Greetings and Cardstore says it all…   We love you mom!