Social media isn’t just for fun and communicating with friends now. It is a powerful tool for business marketing if strategically implemented. However, many businesses make the common mistake of failing to create a social media plan. Having a plan for social media is widely underrated as it is just as important as any other marketing […]

Keywords play such a crucial role in small business marketing. If your business can effectively choose keywords that your buyer persona are likely to type in the search bar, then your business website will receive search engine traffic from people that are interested in your company. So now that we’ve established that keywords are pretty

We’ve seen it all: businesses who overload their customers with long wordy emails. Businesses who post funny pictures and comedy videos on their social media every single day. Facebook post after Facebook post of coupons, discounts, and promotional pictures of products. Owning a small business is an exciting venture, but many owners are listening to

Social media is a journey, not a destination. Pairing it with small business marketing makes it a road trip that needs some street signs along the way. We at Suite 4 are always promoting the use of social sites and media postings to help elevate businesses to the next level. Many people know the basics

So you’ve had a standout idea and have successfully transformed it into a business. Now what? This is the struggle that many small businesses face. How do you get customers? How do people learn about your business and how to you find long term success? The answer is marketing (it’s not as scary as it

The recent deal between Twitter and Google is expected to give tweets more prominence in Google’s search results. This agreement allows Google to access Twitter’s data stream allowing their search results to include broader and timelier content. It is predicted that in the first half of the year following the agreement, Internet users will begin to

In this day and age, there are so many ways to get creative with promoting your small business. With Pinterest, Facebook, Tumblr, etc. the possibilities are endless! According to Instagram’s press page, as of December 2014, there are over 300 million people sharing moments on their app. If you haven’t dabbled in the art of

Are you trying to update, improve, or change your social media presence? The first step to getting results is to educate yourself on the different outlets and ideas. We have compiled a list of 11 sites to follow in order to give yourself a media makeover! 1. Social Media Examiner SME covers topics from Facebook

Old-fashioned marketing tactics has proved successful for many businesses in past years so why change something that has been working for so long? Well, the market has shifted so drastically these past few years in terms of customers demanding more from a company than just their product. They want a company to develop a deeper relationship with

In the marketing world, we often talk about the 3 M’s of Marketing. What are they and how can you use them to get better results? Rachel Karl, answers it here… Video Transcription Hello this Rachel Karl, the Principal of Suite 4, and today I’m going to talk to you about how to get better results with