Have you been considering a logo redesign, but don’t know how to start? Whether your company is going through a rebranding or if your logo just looks outdated and needs a refresh, you’ll need to address exactly what your graphic designer should know before diving into the logo redesign process. It’s the best way you’ll […]
7 Must-Ask Questions to Revamp Your Logo to Perfection Read More »
Out of the thousands of fonts available, how do you know which to use when creating materials for your business? Believe it or not, the font you use affects the message you’re sending. The visual appearance of words can set a tone, create a mood and add emphasis depending on the font you use –
Is your font changing the meaning of your content? Read More »
Everyone knows the phrase “A picture’s worth a thousand words.” You’ve also probably heard the human brain processes visuals 60,000 times faster than text. Have you been taking advantage of this in your marketing? Why do you think Instagram and Snapchat are growing social media networks? Consider how often you use images in your social
What Everybody Ought to Know About Photo Editing Read More »
Every organization needs a visual style guide, no matter its size or how many designers it has. Having one on hand will save you time and money, and ensure that your brand is visually consistent across all print and digital platforms. Your visual style guide can be as comprehensive as you’d like, but the sections
Create The Visual Style Guide Your Brand Is Missing Read More »
Adobe Photoshop was the foundation on which my interest in graphic design was built. In high school, this program taught me how to create digital art and I’ve been learning about the possibilities and uses for graphic design ever since. Through my education and experience at Suite 4, I’ve discovered how incredibly useful this
The Secret to Stunning Images: Photoshop Edition Read More »
You may have noticed that over the last couple months there have been some changes with Suite 4. One of which is our logo. Last month, I had the opportunity and challenge of redesigning Suite 4’s logo. If you saw my post on How to Design an Effective Logo for Your Business, you’d know that
When it comes to brands and marketing, my favorite things are the graphics – specifically logos. The logo is the key component to a brand’s visual identity. It’s often the first impression a company conveys. Since we live in a world constantly swarming with visual noise, a logo must have some essential elements in order
How to Design an Effective Logo for Your Business Read More »
