Marketing

Through our recent posts we have discussed the importance of the content creation process. You need to have a plan, a time line, a target audience, and a reason for posting. What happens if you’re still not getting a large response after following this process? You need to spice it up! Small business social media […]

Content is key for email marketing, but are you doing it right? Your information is bursting at the seams and you want all of your customers to be informed, but how much is too much? How much is not enough? And what is actually boring to your audience? Our past posts have taken you through

  You’ve had an idea, you’ve started a business, and you’ve attracted a customer base. Next, you need to work to keep your customers happy so that they come back, and bring their friends with them! Using your small business social media platform is a successful tool to reach your audience in a new and interactive

Social media isn’t just for fun and communicating with friends now. It is a powerful tool for business marketing if strategically implemented. However, many businesses make the common mistake of failing to create a social media plan. Having a plan for social media is widely underrated as it is just as important as any other marketing

Keywords play such a crucial role in small business marketing. If your business can effectively choose keywords that your buyer persona are likely to type in the search bar, then your business website will receive search engine traffic from people that are interested in your company. So now that we’ve established that keywords are pretty

We’ve seen it all: businesses who overload their customers with long wordy emails. Businesses who post funny pictures and comedy videos on their social media every single day. Facebook post after Facebook post of coupons, discounts, and promotional pictures of products. Owning a small business is an exciting venture, but many owners are listening to

Social media is a journey, not a destination. Pairing it with small business marketing makes it a road trip that needs some street signs along the way. We at Suite 4 are always promoting the use of social sites and media postings to help elevate businesses to the next level. Many people know the basics

So you’ve had a standout idea and have successfully transformed it into a business. Now what? This is the struggle that many small businesses face. How do you get customers? How do people learn about your business and how to you find long term success? The answer is marketing (it’s not as scary as it

The recent deal between Twitter and Google is expected to give tweets more prominence in Google’s search results. This agreement allows Google to access Twitter’s data stream allowing their search results to include broader and timelier content. It is predicted that in the first half of the year following the agreement, Internet users will begin to

In this day and age, there are so many ways to get creative with promoting your small business. With Pinterest, Facebook, Tumblr, etc. the possibilities are endless! According to Instagram’s press page, as of December 2014, there are over 300 million people sharing moments on their app. If you haven’t dabbled in the art of