As I was going through this week’s Friday Favorites, I couldn’t help but notice a theme. We all gravitated to ways to connect with your audience, whether it’s through humor, style, or understanding. This is such a crucial part of inbound marketing because it creates that relationship between you and a potential lead. It’s something that has, clearly, been on our minds a lot lately here at Suite 4 – and I kind of love that we all read each other’s minds!
Devon’s Favorite Hack
On the surface, not everything we read is interesting. Unfortunately, we often miss out on really important information because of this. That’s why this week I want to sing the praises of using infographics for more technical details. Presenting data in a visual way can help overcome any mental fatigue. It can also help break up the monotony of endless articles. Personally, I’d much rather see graphs and charts with data, like in this infographic, than read an article where the numbers just get lost. If there’s no narrative spin to your topic, make an infographic. They don’t all have to look the same, just make sure the information is clear and easy to follow. Your audience will thank you. For aesthetic inspiration, we have a whole board of them on our Pinterest page.
Audrey’s Favorite Blog
As people who are constantly using social media, we look for ways to make ourselves stand out among the “digital noise” that surrounds us daily. One way that we do this is through humor. I know I love it when someone I follow posts something funny. It can totally improve my mood in a matter of seconds. I am not one to follow many celebrities on Instagram, but I purposely chose to follow Ellen because I think she’s funny and it switches up the posts I see when I scroll through my phone with boredom. Anyway, I read a blog post by Hootsuite this week that perfectly touched on this topic. Using humor in social media, especially as a company, can be very beneficial but you have to be careful! This article touches on the best way (and not so great) ways to incorporate a few laughs into your online presence.
Violet’s Favorite Video
This week I found a very intriguing TedTalk about inspiring others and spreading ideas. The speaker, Simon Sinek, came forward with an amazing concept: “People don’t buy what you do, they buy why you do it.” Throughout his talk, he explains why products are not the most important thing in a business, it’s the ideas behind those products. Watch his amazing talk here, and get inspired! This simple concept could improve your marketing and boost your clientele.
Rachel’s Favorite Inspiration
My new obsession is Dirty Lemon’s Instagram feed. I love what they’re doing. If you’re looking for a study in how to market to Millennials, the “darlings of the marketing world” born between 1982 and 2000, then look no further.
Dirty Lemon is literally a text message away (users can re-order the beverage via texting a number printed on the bottle). I know because I just ordered my first batch and it’s AWESOME and EASY.
Millennials are not down with traditional advertising platforms like TV commercials and radio ads. They are, however, into any sort of Instagram photo with a cool aesthetic and a cheeky caption. For example:
Millennials, with a population size of 76.6 million, are currently the largest generation in the U.S., surpassing even Baby Boomers. They’re ready to buy and they’re not using traditional marketing channels.
It’s not a matter of if you should market to them—it’s a matter of when and how. Millennials are entering the workforce, making buying decisions for companies that you do business with, and they are savvy shoppers. I encourage you to make a study of Dirty Lemon’s Instagram feed and see what sort of inspiration you can draw from it to freshen up your marketing. Cheers!
How do you connect with your audience? Share it with us in the comments!
If you have any recommendations for what should be featured in next week’s Friday Favorites, we want to hear that, too!