In February, McMinnville’s local Meineke chose Suite 4 to enhance their local search marketing. They wanted to invigorate their growing customer base and increase their search engine rankings. The team at Suite 4 sat down with Patrick Choruby, owner of McMinnville’s Meineke franchise, and developed a marketing plan to meet his needs. This included ongoing search engine optimization (SEO) and a review generation campaign.
The goal of Meineke’s marketing campaign was to develop a review generation system by using an online software program. This program allows Patrick’s team to immediately send review requests to customers. They can then easily publish their reviews on Google and Facebook.
“Rachel and the gang are fantastic,” Patrick said after choosing Suite 4, “They did a good job showing me how to improve my business.” “[I was amazed they] took extra time to show me the new technology that is available.”
Ranking on the first page of Google and other search engines is incredibly important for all service-based businesses. It’s the first place potential customers look for an oil change, for example. Every business, small or large, should be concerned with SEO. It’s often the first chance to connect and appeal to potential new customers.
One way to strengthen a business’ search engine ranking, and directly appeal to new customers doing their research, is through online reviews. Google+, Facebook and Yelp reviews all carry significant weight to both consumers and search engines. Businesses with at least five five-star reviews receive more attention from consumers and earn preferential treatment on search engines.
Meineke Car Care Center is a locally-owned franchise and part of the national chain of auto repair shops.
Suite 4 is a full-service marketing agency in McMinnville, OR dedicated to helping small businesses flourish.
Questions about how local search marketing can help grow your small business? Let us buy you coffee and see if we’re a good fit to help grow your business!
