Last month, an AT&T customer, Jay Rooney, posted a question asking his Twitter followers if he should switch over to T-Mobile after hearing about its international data plan reports (app apparently T-Mobile gives away free 2G data internationally.)
What happened next was an all out boxing match between AT&T and T-Mobile…
This is how it all started:
T-Mobile replied right away:
Here’s how AT&T responded:
T-Mobile’s Upper Cut:
Finally, T-Mobile CEO, John Legere, jumps into the ring to deliver the KO:
The outcome? Rooney decided to transfer over to T-Mobile:
Our takeaway at Suite 4 Social:
This is the perfect example of how more and more customers are taking to social media channels to resolve their issues with companies. Great on AT&T for responding so quickly. Bad on AT&T for taking a stab at their competitor rather than addressing the customer’s real issue.