The recent deal between Twitter and Google is expected to give tweets more prominence in Google’s search results. This agreement allows Google to access Twitter’s data stream allowing their search results to include broader and timelier content. It is predicted that in the first half of the year following the agreement, Internet users will begin to see tweets showing up on Google search as they are posted! This is a great opportunity for Twitter users looking to increase their reach with their tweets as Google captures 75 percent of the market for web searches.
So what does this mean for you? It’s time to review your current marketing strategy and strongly consider increasing your social media presence on Twitter! With over 284 million users on Twitter and Google drawing the most traffic of any website in the world, these two components will benefit your business immensely. You can also start using Twitter to enhance your search engine optimization. Here are two reasons how it will help your business:
- Currently, Google uses a model that crawls the internet to find tweets. However, with Google incorporating Twitter’s data stream, tweets will show up in virtually real time in Google’s search results. This means higher prominence for your tweets!
- One of the main goals of the agreement for Twitter, is to increase traffic on their site. They do so by turning casual users, those that minimally utilize twitter, into active users. By increasing the number of active users on Twitter, this correlates into more chances for people to see your tweets!
To best capitalize on this great opportunity, don’t wait for the tweets to start showing up on Google’s feed. Get started now! The preparation will allow you to have a strong Twitter following by the time that the agreement kicks off. How do you do this? Here are two ways to maximize the efficiency of your tweets:
- Focus on using targeted keyword phrases in your tweets. Keep the phrases relatable to your business and take into consideration what your potential customers are likely to search for on Google.
- It can be hard to keep users entertained with only 140 characters on Twitter, so share articles, blog posts, videos, and other relatable content. This allows you to draw interest towards your tweets and attract potential customers!
In addition to creating great content on Twitter that will soon be reaching a bigger audience, remember that not only your positive tweets will get more attention, but negative tweets as well. To combat this potential setback, keep your social media maintenance up to par by addressing negative tweets as they occur and keep tabs on what conversations users are having about your brand.
The new agreement between Google and Twitter is opening so many doors of opportunities for your business! Capitalize on expanding your social media strategies to get great benefits from the new deal.
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